The Trump campaign has launched its first Snapchat ad of the 2024 election cycle, aiming to connect with Gen Z and millennial voters just days before the election, signaling a last-minute effort on a platform important to Vice President Kamala Harris, Newsweek reported.
Snapchat boasts over 100 million users in the United States — 80% of whom are of voting age — and has become a critical space for political campaigns to reach younger voters. Before dropping out of the race in July, President Joe Biden invested around $1.5 million in Snapchat advertising, while the Harris campaign has since spent $7.8 million on the platform.
The Trump campaign’s new ads feature the former president in a clip in which he asks, “Who needs to vote?” before giving a thumbs-up gesture. This ad references a viral moment from a visit to a 9/11 memorial in New York City with his running mate, J.D. Vance.
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