University of Southern California athletics has entered into a landmark partnership deal with Cookies, one of the most globally recognized brands of cannabis products.
It is believed to be the first official partnership with a cannabis brand in collegiate athletics. Cookies will be affiliated with the Trojans’ football team, as well as the men’s and women’s basketball teams.
It will be integrated on the teams’ social media channels, and Cookies promotional items and on-site tailgate experiences will be available at select events throughout the year, Business Wire reported on Sept. 6.
Read more at Newsmax© 2024 Newsmax. All rights reserved.