The Washington Post this week “aggressively ramped up” its paid advertising on social media platforms to boost stories criticizing former President Donald Trump after the backlash over owner Jeff Bezos’ decision to kill an endorsement for Vice President Kamala Harris’ presidential campaign.
The newspaper began its ad blitz at the beginning of the week on sites such as Facebook, with promoted stories centering around Trump’s misstatements, campaign rhetoric, controversial comments about Haitian migrants in Ohio, and about supporters leaving his campaign rallies early, Semafor reported.
However, stories about Harris that were promoted were neutral in tone, the publication noted.
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